|The ePublishing demon barks in my ear. Down, demon, down.|
So, time to vent. When I started out as an indie in March 2011 with the launch of Peril, I went for 99 cents / 77 pence, the minimum. My focus was on gaining readership. The book slowly gained a bit of exposure, sales were modest and positive reviews started to come in.
I went through early crises of confidence with the title, the book cover and the blurb, all of which didn't help the book's initial impact.
Whether it was an altruistic move or just a tactic to gain readership (and a dumb one with only one title published) I figured people didn't have to pay for my 90,000 words. So I decided to go free and, via Smashwords, B&N and Kobo, forced a zero price on Amazon in November 2011. That resulted in 16,000 downloads, reaching #12 in the Amazon.com top 100 free titles and producing some follow-on sales (all this happened before KDP Select existed).