Evergreen content is a boon for social media. If you write a blog post that is interesting or useful for your target audience in perpetuity (or at least for a good while)
then it is sensible and reasonable to reuse that content. Like a plant
that doesn't shed its leaves during winter (e.g. laurel, holly, most
conifers), such content can be called evergreen. I have several writing
and social media posts on this blog that have generated a lot of traffic
over the last few years and, in the main, they're of the evergreen
variety. So it makes sense to nudge a potential audience towards those
posts with e.g. Twitter. One tweet a day helps point people in the right
direction and, if the tweets are numerous enough and carefully worded,
why not recycle them?
I have a list of around sixty tweets which I run sequentially out of my
@Ruby_Barnes
Twitter account. Or at least I did, until recently. I used an app
called Feed140 which allowed me to upload a playlist of tweets and
schedule them for release. I loved Feed140 for its simplicity but, alas,
it is no more.
Kudos to Doug Hudiberg for his work with Feed140. I'm sorry it didn't
work out and I wish you all the best for the future. Now I'm going to
have to delve into another app for scheduling my evergreen content
tweets. I liked Feed140 so much as it was an app rather than a program. Now looking for a suitable replacement.
