What's Going on with E-books and Readers?

How are people going to read their books in the future? What's the way ahead? Somebody tell me so I can lay my handkerchief across a puddle in the path with one hand and humbly reveal my growing list of titles with the other. If you're a reader then please join my mail list and I'll drop you my newsletter when the hankie is going down. If you're an author then read on about why you should pause to consider the future.

Rantidote

According to Bill Gates, or someone, the average human mind can concentrate on a maximum of eight things at one time. In this world of technology we often have eight or more windows open on our computer and many more in our minds. Throw in the day job, a tribe of kids wanting taxi service, pets chewing things they shouldn't and a leaking tap in the kitchen. Add the never-ending stream of spam and scam emails, facebook ads (no, fb, I'm not looking for twenty-something gorgeous single women in my area - or, I should say, they're not looking for me), robo phone surveys and door to door callers. Yes I have broadband. Yes I would like uncongested broadband. No I don't believe you when you say you have cheaper uncongested broadband. No I don't want a genuine oil painting. Hey, let go of my puppy. Okay I'll buy it, just put the dog down on the ground unharmed and I'll sign. Slams door.

Pricing strategies for eBooks? Like a flag in the wind!

If there's one thing that does my head in about being an independent eBook author it's pricing strategy. It makes me feel like this:

The ePublishing demon barks in my ear. Down, demon, down.

So, time to vent. When I started out as an indie in March 2011 with the launch of Peril, I went for 99 cents / 77 pence, the minimum. My focus was on gaining readership. The book slowly gained a bit of exposure, sales were modest and positive reviews started to come in.

I went through early crises of confidence with the title, the book cover and the blurb, all of which didn't help the book's initial impact.

 

Then, in the autumn of 2011, I had an epiphany (unlike John Baptist, my epiphany didn't involve multiple murder by drowning) - I'm lucky, I have a day job, I don't need eBook revenue to eat.

Whether it was an altruistic move or just a tactic to gain readership (and a dumb one with only one title published) I figured people didn't have to pay for my 90,000 words. So I decided to go free and, via Smashwords, B&N and Kobo, forced a zero price on Amazon in November 2011. That resulted in 16,000 downloads, reaching #12 in the Amazon.com top 100 free titles and producing some follow-on sales (all this happened before KDP Select existed).

Silver bullet or viral snake oil?

 

What's this blog post about? Vampires? A zombie virus? No, something far less interesting to readers, but more interesting to authors. The secrets of book marketing.

Every once in a while there's a huge kerfuffle in the indie author community. Sometimes it's plain old envy wrapped up in attempted literary criticism. Remember when J.K. Rowling was the bane of everybody's life because she was so successful but a lot of folks thought her prose to be less than Nobel Prize for Literature standard? How about the disdain poured by writers on Stephanie Myer's Twilight series? More recently the crown of scorn has passed on to E.L. James for Fifty Shades.

Nobel Prize Medal for Literature

The medal of the Swedish Academy represents a young man sitting under a laurel tree who, enchanted, listens to and writes down the song of the Muse.

What's the common thread here? Where's the silver bullet, the marketing secret (probably an underhand technique as we all write so much better than these household names, don't we)? Wizards, horny vampires and mommy porn? Well, people want it. In large portions, apparently. Did they know what they wanted before it was laid out before them in all its Quidditch playing, fang bearing, grey eyed bondage glory? A latent demand for being somehow spellbound. Clever marketing by people who know about clever marketing.

Wait a minute, traditional marketing doesn't work for ebooks! (according to various bods who are quite convincing). John Locke, he of recent purchased review infamy, spent a substantial sum of money on traditional marketing without success. 

Whether you think his 'How I Sold 1 Million eBooks in 5 Months' was a rip-off or not, he does make some interesting points. Locke's attempts to buy sales through traditional marketing methods were quite ineffective (although those bought reviews did include downloads that boosted his rankings). I don't think he really knows for sure what his watershed moment was, but Locke suggests the catalyst was when one of his blog posts went viral. The blog went crazy, sales took off, he built a mailing list of loyal followers and every subsequent new release had an eager audience.

Viral is the key. Word of mouth recommendation (word of Google?) is thought to drive e-book sales. Hey, word of mouth drives all book sales, doesn't it? When readers recommend your book and when they're looking out for your next release you have it cracked!

Like many other indie e-book authors I spend an unjustifiable amount of my time looking for the silver bullet. Countless people in groups on facebook, Goodreads and all kinds of other places are doing the same thing. Sometimes confident folk profess to know the answer.

Tag your book. Get everyone in all your groups to tag your book. Now you're in the top ten search for your tag on dot com. Does it help sales? Look at the rankings of the other top tag search books. No, it doesn't. But it can't do any harm, can it? Best take some of that snake oil.

Like your book. Get more than forty likes on your book and something wonderful will happen. You'll get a new puppy or a kitten, maybe. Loads of book sales? No. But it can't do any harm, can it?

Blog tours, author interviews, guest posts, twitter teams. They can be effective in driving up your blog traffic, that's for sure. Is there a direct correlation between blog hits and sales? No, not necessarily. I'm in a twitter team with a lady who had 5,000 blog page views last month and sold 5 books (hmm, same number 5, sounds appealing like a correlation but, if so, it's a titchy one). Another guy had a quarter of a million page views in the last few months and sales remain modest. (He's also tried every form of e-book advertising known to indie, mostly with uneconomical returns.)

Free can do it. KDP select or Smashwords. Give your baby away for nothing to those readers who scoop free books into their Kindles like panic buyers loading shopping trolleys on the eve of Armageddon. If you get coverage on the most popular free book sites you might get a glorious few seconds basking in dot com limelight (my first novel Peril was #12 in the Zon top 100 last winter for a day or two). There will be a few days when you think you've made it, until the air starts to leak out of the balloon. If you have a series of books it can help, but standalone titles get a post-free lift and then tend to fade, back down to #100,000+ rankings within a few weeks. Then a few stinging reviews from those panic buyers start to trickle in, readers who were never really your target market.

How about studying the big hitters and copying them? After all, imitation is the sincerest form of flattery. I've followed big-selling indie authors, peeking around corners on the virtual streets of our global author village, reaching out to try and fondle their coat tails and be touched by greatness. KDP Community and other forums can be interesting places to pick up the trail of the silver bullet. Successful indies sometimes share their sales figures, prompting awestruck gasps from some and monstrous envy from others. Fragments of truth slither around in snake oil as the indies scramble to pan-handle for those golden nuggets of success. The same old stuff gets thrown up - tagging, liking, review each other, buy each other, start a recommendation website. Fool's gold, mostly. (Hint: before you go charging off on a time consuming marketing escapade check the credentials of the person who suggested the endeavour.)

So what's the answer to enduring sales success? Seriously, now. Except for one hit wonders (and there have been a few that went viral), the answer is grindingly predictable: the author needs a virtual bookshelf of published titles, ideally in one or more series; professional looking covers, brand identity and recognisable as a series; great book blurbs that hook the reader; a clear and popular target genre; clean, well formatted e-book copy. Oh, and don't forget the book itself - writing that makes people want to read more by the same author. It doesn't have to be Nobel Prize winning, it has to be what your target audience wants.

Let's just check the credentials of the author of this blog post. Is Ruby Barnes a big seller? No, (although I've been know to give away a few!) Does Ruby have multiple titles published? Well, four isn't bad. I'm working on it. Are they in a series? Give me a break! Like I said, I'm working on it. Nice covers? I think so. Great blurbs? Working on it. Clear and popular genre? Yes, quirky psycho political Irish noir crime DIY pickled egg (that well known genre). Clean copy? You bet. Is the writing okay? Nine out of ten cats prefer it.

Maybe I should brew up a fresh batch of viral snake oil.

Ruby Barnes is the author of The New Author, The Crucible, The Baptist and Peril

If you've enjoyed reading Ruby's blog then please sign up to Ruby's News for freebies, advance review copies of upcoming novels and occasional updates. Thanks!
 

From vanity to pride

This post first appeared on the Have Your Say section of multi-story.co.uk (a great site for competitions and writing resources). Enter their short story competitions for great prizes - 2,500 words June 30th closing date £500 first prize, 4th - 6th places get a copy of The New Author by Ruby Barnes

George Orwell said All writers are vain, selfish and lazy. The ebook revolution panders to these vices. Anyone can call themselves an author, throw a bit of a story together as an ebook and plaster their name, title and homemade cover across the internet within a day or two.

Want your pulp fiction made available in the old fashioned way? Run that manuscript through one of the many print-on-demand (POD) platforms and your paperback will be sitting on Amazonian virtual shelves before you can properly pronounce the name of a Welsh 19th century publicity stunt (Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch).

It's the ebook revolution, haven't you heard? Blog posts have swarmed globally about the predicted demise of traditional publishing due to the epublishing revolution but spare a moment to pity some poor souls who are really down in the dumps; vanity publishers. They who used to graciously take a few thousand quid from the hands of frustrated writers (vain, selfish and lazy Orwellians) who couldn't get past mainstream publishing's gatekeepers. Said unfortunate writers then carting piles of books around in the boot of an Austin Maxi and foisting those dubious creations upon members of the over-eighties walking club and other captive audiences at a tenner a throw. That time has gone. POD and ebook digital technologies now satisfy the vain, selfish and lazy without filling their dining room with fifty cardboard boxes of vanity. RIP vanity publishers. And good for the environment.

Just a minute. Are you an independent author and proud of it? If so, your hackles are probably raised by now. Independent authors are vanity fodder? No, these sweeping accusations of poorly presented, terribly titled and hopelessly unedited work don't apply to you. That's because you have a cover designed to rival the top 100 ebooks on the 'Zon. It shouts out to browsing readers and visually summarises the premise of your novel. Your product description blurb is the ultimate précis, memorable and relevant to its genre, converting passersby into readers. As for the manuscript itself, there's hardly a hint of word echo, your narrative voice is clear, dialogue resonates through the air and the whole thing is wrapped up in a well-paced plot so tight that, were it an arse, you would just have to smack it. Your digital manuscript appears on all reading devices exactly how you intended. You know that because you've checked (and avoided words like the famous Welsh train station). Grammar and spelling are impeccable. You're just one of several people that have proofread the thing before moving your fastidious document control to final. This novel of yours is as good as it can get. Or is it?

Did you put on the blinkers when some of your peers groaned as they trudged through your porridge of a blurb? Were you able to extract genuine opinion from test readers about your cover or did you take their damning faint praise as something more? Have you dressed your pride and joy in beige? Has your editing discipline been the best or have you really settled for good enough and can't face reading the thing through again for the umpteenth time?

According to the marketing crowd an independent author should be self-assured and assertive, fearless even. A kind of literary warrior. Before you climb up on your war horse to engage with the market, let your natural humility have rein for a few moments and consider this; your independent novel might not be as shiny as it could. Cover, blurb, content. Best efforts, please. You've invested a chunk of your life in writing this thing and you owe it to yourself not to eat the cow and choke on the tail. Stand above the noise of opportunistic amateurs and turn vanity into pride.



The New Author is a non-fiction self help guide for writers, social media marketers and self-publishers. Available in paperback and various ebook formats through a wide range of internet stores including Amazon, Barnes & Noble, Smashwords et al (see Ruby's Shop for full details).

If you've enjoyed reading Ruby's blog then please sign up to Ruby's News for freebies, advance review copies of upcoming novels and occasional updates. Thanks!
 

From vanity to pride

This post first appeared on the Have Your Say section of multi-story.co.uk (a great site for competitions and writing resources).

George Orwell said All writers are vain, selfish and lazy. The ebook revolution panders to these vices. Anyone can call themselves an author, throw a bit of a story together as an ebook and plaster their name, title and homemade cover across the internet within a day or two.

Want your pulp fiction made available in the old fashioned way? Run that manuscript through one of the many print-on-demand (POD) platforms and your paperback will be sitting on Amazonian virtual shelves before you can properly pronounce the name of a Welsh 19th century publicity stunt (Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch).

It's the ebook revolution, haven't you heard? Blog posts have swarmed globally about the predicted demise of traditional publishing due to the epublishing revolution but spare a moment to pity some poor souls who are really down in the dumps; vanity publishers. They who used to graciously take a few thousand quid from the hands of frustrated writers (vain, selfish and lazy Orwellians) who couldn't get past mainstream publishing's gatekeepers. Said unfortunate writers then carting piles of books around in the boot of an Austin Maxi and foisting those dubious creations upon members of the over-eighties walking club and other captive audiences at a tenner a throw. That time has gone. POD and ebook digital technologies now satisfy the vain, selfish and lazy without filling their dining room with fifty cardboard boxes of vanity. RIP vanity publishers. And good for the environment.

Just a minute. Are you an independent author and proud of it? If so, your hackles are probably raised by now. Independent authors are vanity fodder? No, these sweeping accusations of poorly presented, terribly titled and hopelessly unedited work don't apply to you. That's because you have a cover designed to rival the top 100 ebooks on the 'Zon. It shouts out to browsing readers and visually summarises the premise of your novel. Your product description blurb is the ultimate précis, memorable and relevant to its genre, converting passersby into readers. As for the manuscript itself, there's hardly a hint of word echo, your narrative voice is clear, dialogue resonates through the air and the whole thing is wrapped up in a well-paced plot so tight that, were it an arse, you would just have to smack it. Your digital manuscript appears on all reading devices exactly how you intended. You know that because you've checked (and avoided words like the famous Welsh train station). Grammar and spelling are impeccable. You're just one of several people that have proofread the thing before moving your fastidious document control to final. This novel of yours is as good as it can get. Or is it?

Did you put on the blinkers when some of your peers groaned as they trudged through your porridge of a blurb? Were you able to extract genuine opinion from test readers about your cover or did you take their damning faint praise as something more? Have you dressed your pride and joy in beige? Has your editing discipline been the best or have you really settled for good enough and can't face reading the thing through again for the umpteenth time?

According to the marketing crowd an independent author should be self-assured and assertive, fearless even. A kind of literary warrior. Before you climb up on your war horse to engage with the market, let your natural humility have rein for a few moments and consider this; your independent novel might not be as shiny as it could. Cover, blurb, content. Best efforts, please. You've invested a chunk of your life in writing this thing and you owe it to yourself not to eat the cow and choke on the tail. Stand above the noise of opportunistic amateurs and turn vanity into pride.



The New Author is a non-fiction self help guide for writers, social media marketers and self-publishers. Available in paperback and various ebook formats through a wide range of internet stores including Amazon, Barnes & Noble, Smashwords et al (see Ruby's Shop for full details).

If you've enjoyed reading Ruby's blog then please sign up to Ruby's News for freebies, advance review copies of upcoming novels and occasional updates. Thanks!