Wednesday, 26 September 2018

Farewell to Feed140, now tend to your evergreens

Evergreen content is a boon for social media. If you write a blog post that is interesting or useful for your target audience in perpetuity (or at least for a good while) then it is sensible and reasonable to reuse that content. Like a plant that doesn't shed its leaves during winter (e.g. laurel, holly, most conifers), such content can be called evergreen. I have several writing and social media posts on this blog that have generated a lot of traffic over the last few years and, in the main, they're of the evergreen variety. So it makes sense to nudge a potential audience towards those posts with e.g. Twitter. One tweet a day helps point people in the right direction and, if the tweets are numerous enough and carefully worded, why not recycle them?
I have a list of around sixty tweets which I run sequentially out of my @Ruby_Barnes Twitter account. Or at least I did, until recently. I used an app called Feed140 which allowed me to upload a playlist of tweets and schedule them for release. I loved Feed140 for its simplicity but, alas, it is no more. Kudos to Doug Hudiberg for his work with Feed140. I'm sorry it didn't work out and I wish you all the best for the future. Now I'm going to have to delve into another app for scheduling my evergreen content tweets. I liked Feed140 so much as it was an app rather than a program. Now looking for a suitable replacement.

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